Affiliate Manager Training LIVE - February 23, 2008

Registration is Closed
Contact Sarah at sarah@affiliateclassroom.com to inquire about late registration

Affiliate Manager Training is hard to find - but we're bringing it to you LIVE on Saturday, February 23rd, the day right before The Affiliate Summit in a FREE, full-day session packed with how-to instruction (Note: A fully-refundable $97 registration fee appies- attend the event to receive your refund!)

Affiliate Manager Training LIVE will be a truly unique learning experience. We've taken our time to invite presenters that will act as instructors teaching you their craft. Our expert panel is made up of:

- Successful Affiliate Managers who are preparing to show you exactly HOW they approach their jobs and HOW they execute profitable strategies.

- Network executives whose full-spectrum view of the relationships between affiliates and managers allow them to build the tools that managers rely on each day.

Unlike other conferences where the presenters speak in general terms and offer blanket advice, these speakers are concentrating on how-to information that you can implement as soon as you return to the office.

Keynote Address: Zappos.com - An Affiliate Program Success Story
Ned Farra
Online Partnership Extraordinaire at Zappos.com

Zappos.com is an affiliate program success story. Marketing through a group of motivated, well-targeted affiliates has helped Zappos.com create brand recognition and become a leader in the highly-competitive apparel and footwear sector of the retail industry. Listen as Ned Farra describes how their affiliate program helped them build their business and reach their goals.

Session 1: A Typical Affiliate Manager's Day
Stephanie Harris and Bryan Rhodes
Affiliate Program Managers at Schaaf Consulting

Stephanie and Bryan have a combined background in all areas of interactive marketing including search, PPC, media buying and, of course, affiliate marketing. Drawing on both current and past experiences as affiliate managers, they will be answering the question "What does an affiliate manager DO?" They'll show you what they spend their time on each day, which tasks they've learned to optimize, which they've decided to skip and those that they wish they had more time for. Each of them bring a unique perspective and opinion on what matters most - learn as they guide you in successfully managing your time and responsibilities as an affiliate manager.

Session 2: Affiliate Tracking and Management Technology Fundamentals
Michael C. Jones
Pepperjam's COO & General Counsel

Pepperjam has spent the last few years focusing on technology to create their new network. Michael will explain what you need to know about cookies, image tags, datafeeds and all of the technical terminology used in this industry. He'll also help you understand how each piece fits together. Affiliate marketing is a technical strategy and without a proper understanding of each piece, you could make major mistakes or miss out on serious opportunities for your program.

Session 3: Affiliate Recruitment Techniques
Amit Mehta
A Successful Super Affiliate and Founder of SuperAffiliateMindset.com

We're going to provide you with an interesting perspective of affiliate recruitment - through the eyes of a super affiliate. He will tell you about the recruitment campaigns that have gotten his attention, the campaigns that have annoyed him and what he looks for when he goes out searching for programs to join.

Session 4: Traditional Affiliate Programs vs CPA Affiliate Offers
Steven Lerch, Todd Farmer and John Vehlewald
Think Partnership's KowaBunga! and PrimaryAds Networks

This trio, who manage both a traditional and a CPA network, will describe the differences between the traditional affiliate networks that have been around for years, and the newer breed called "CPA Affiliate Networks". They'll help you determine which type of approach is the best fit for your strategy and show you how other merchants have successfully used both to reach their goals.

Session 5: Making Sense of Stats
Lisa Riolo
Founder of Hammock Ventures

Lisa is a long-time member of the online performance marketing industry and best known for her work as SVP of Business Development at Commission Junction. In this session, Lisa will teach you how to read and analyze your affiliate performance reports and make use of the numbers - including information on how to use statistics and reports to develop a fair and effective affiliate commission structure.

Session 6: Compliance and Legal Issues
Clarke Douglas Walton
Attorney and Founder of Walton Law Firm

Keeping your affiliate program operating legally and in compliance with your company's standards are huge responsibilities for you. Mr. Walton, a copyright, trademark and Internet law attorney will update you on the latest legal developments and teach you what to watch for, how to attack problems, where to turn for help and how to stay ahead of the issues.

Session 7: Engaging Affiliates
Heather Paulson
President and Founder of Paulson Management Group

With successful experiences in both affiliate and search marketing, Heather Paulson was the first professional Affiliate Manager to coin and expertly craft the practice of "Affiliate Relationship Management" or ARM as she refers to it. She will explain this method and show you how to use it in order to create and strengthen profitable bonds with your affiliates.

Register Today for this FREE Event

This one-day event is free – but we need to ask you for a $97 reservation fee in order to reserve your spot. (We just want to be certain that we are able to plan appropriately.) You can get this fee back by attending the event.

Click here to register your seat today…

 


...The Affiliate Boot Camp was a great presentation full of valuable information...”

Jason Juggert
2006 Bootcamp Attendee


I was able to make my money back the next day…

The tips and tricks to find new affiliates had proven to be invaluable. I was able to make my money back from the boot camp the very next day in the office with the new affiliate I recruited. Thanks!”

Rick Ramos
www.RickRamos.com

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